Advertising System Build and Internal training for Add to Event

Add to Event, a platform connecting event planners with trusted suppliers, sought to relaunch its paid advertising strategy after a prolonged hiatus. Skeptical about returning to paid ads, they trusted Croft to deliver measurable results and long-term solutions.

The Challenge

Add to Event had been inactive in the paid advertising space for some time. This required a complete overhaul of their approach, including an in-depth analysis of their business, sales funnel, and customer acquisition processes.

The Solution

We began by conducting a comprehensive business and funnel analysis to identify opportunities for improvement. From there, we:

• Built a robust creative testing system to determine which ad creatives resonated most with their target audience.

• Launched a strategic ad campaign to generate high-quality leads efficiently.

• Transitioned to consulting and training once the ads were live, focusing on empowering Add to Event’s internal team with the knowledge to handle ongoing campaign optimiSation.

Through a series of meetings and recorded training sessions, we educated their staff on advanced advertising techniques. To ensure these learnings were accessible post-campaign, we edited and organized the recordings for easy reference.

The Results

Our efforts not only generated consistent, high-quality leads but also equipped Add to Event’s internal team with the skills to sustain and optimiSe future campaigns independently.

Conclusion

By partnering with us, Add to Event successfully re-entered the paid advertising space with a scalable, self-sufficient model for long-term success.

Call to Action

Want to empower your team and achieve sustainable advertising success?

Contact us today to learn how we can help you revitaliSe your paid advertising strategy.