LGC Plumbing & Heating – Driving Boiler Sales During a Summer Slump
Our strategic approach delivered an average cost per lead of £8 and an impressive conversion rate of 23% into paying customers.
LGC Plumbing & Heating
England
>£1,000
2022
LGC Plumbing & Heating, a provider of premium boiler installation services, approached us to launch their first-ever advertising campaign. Despite the challenge of promoting heating solutions during the height of summer, they trusted Croft to deliver results that would position their business for success.
The Challenge
The peak summer season meant reduced demand for boiler installations, creating a challenging environment for LGC to generate leads. They needed a strategy that not only captured attention but also positioned their services as essential ahead of winter.
The Solution
We developed a tailored strategy that focused on addressing the seasonal challenges:
• Repositioning the Brand: We emphasized the importance of preparing for winter early, highlighting potential pain points customers could face if they delayed action.
• Flexible Payment Solutions: Through consultation with LGC, we introduced flexible payment options, making premium boiler installations more accessible and aligning with our messaging to lower the barrier to entry.
• Meta Ads & AI Automation: Leveraging Meta Ads, we targeted potential customers with high-performing creative that resonated with their concerns. Additionally, we implemented AI-driven text automation to nurture leads instantly, ensuring timely engagement before follow-ups by LGC’s team.
The Results
Our strategic approach delivered an average cost per lead of £8 and an impressive conversion rate of 23% into paying customers. This resulted in a remarkable return on investment for LGC, especially considering the high-ticket nature of their boiler installation services.
Conclusion
By partnering with us, LGC Plumbing & Heating successfully launched their first advertising campaign, overcoming seasonal challenges and achieving exceptional results.
Looking to grow your business with tailored advertising strategies?
Contact us today to discover how we can help you achieve measurable success, no matter the season.
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